Examining the characteristics of creative imagery in educational books (primary school period)

Dissertation abstract (including summary, objectives, implementation methods and results obtained):

In the subject of designing and illustrating and editing a textbook, expertise is needed and illustrators in this field can design and present the best images according to the characteristics of their audience. The educational books of the primary school period have a special importance in the formation of the personality and behavior of the audience of this course, and through the correct illustration, national and local issues can be institutionalized in the existence of the audience of these books. Due to the advancement of technology and mass media, visual literacy has certainly undergone many changes. Successful visual communication is not possible without understanding this evolutionary process. Special cases must be carefully investigated and researched in the illustration with the aim of conveying the message and quick understanding of the audience. The connection between text and image and creation of imagination and creativity in the mind of the audience should be given a lot of attention. A lot of imagination should be used in this type of illustration. So that the audience can easily visualize the concept of the text in their mind. For this purpose, an introduction about visualization has been presented first, and then the effects of visual literacy on society's culture have been examined. In the following sections, the characteristics of creative imagery are mentioned, and the characteristics of imagery in educational books are introduced, and at the end, examples of images from textbooks in Iran and the world are given and compared and analyzed. Chapter 1 / Outline of the plan 1-1 Statement of the problem: Today, with the expansion of education in the world and the specialization of education and disciplines, and the growth and progress of the indicators of science and Art, the subject of designing and illustrating educational books, is completely specialized, and after the compilation of educational books, these books are entrusted to experts in this field for illustration.

The matter of education is of particular importance and nowadays it is more associated with the image, which is visual literacy, and it makes the speed of education transfer faster. it is not possible Design and illustration for educational books is very important according to the above contents, and also the connection between text and image and creating imagination and creativity in the mind of the audience should be given a lot of attention.

Certainly, the connection of educational images as well as the harmony of colors and composition can be very effective in the concept of the text. Therefore, in this research, considering the technological and media developments, as well as global communication and certainly the culture of the society, special cases in the design of illustration should be investigated and researched with the aim of conveying the message and quick understanding of the audience. Especially in this illustration, the power of imagination should be used so that the audience can easily visualize the concept of the text in their mind and institutionalize it in their mind. 1-2 The importance of the research topic and the reasons for choosing it: In the subject of designing and illustrating and compiling a textbook, expertise is required and illustrator designers in this field can design and present the best images according to the characteristics of their audience.

Educational books for the primary school period have a special importance in the formation of the personality and behavior of the audience of this period, and through the correct illustration, national and local issues can be institutionalized in the audience of these books.

According to the progress of technology and mass media, visual literacy has certainly undergone many changes. Successful visual communication is not possible without understanding this evolutionary process. be examined and researched.

The connection between text and image and creation of imagination and creativity in the audience's mind should be given a lot of attention. A lot of imagination should be used in this type of illustration. so that the audience can easily visualize the meaning of the text in their mind.

1-3 research objectives:

1- The development of visual literacy and its acceptance by the audience

2- Presenting imagery according to the social needs of the audience or audiences

3- Presenting how to portray with the aim of speeding up the transmission of the message

4- Creating imagination in the mindset of the audience and the continuity of the image in relation to the text by the audience

1-4 research hypotheses:

1- Should the relationship between text and image be balanced according to the educational topic?

2- Is the scope of the concept of image wider than the concept of text?

3- Should the image be designed within the scope of the concept of text?

1-5 The theoretical framework of the research:

1- How language evolves Visual or visual literacy in society

2- The technique and method of design and illustration according to the developments of visual literacy in society

3- The cultural level of the audience and its importance in educational design and illustration

4- The importance of educational books in expanding the understanding and culture of the audience

5- Presenting the characteristics of illustration according to the visual familiarity of the audience

6- Investigating the evolution of illustration in educational books according to the changes in society

7- Knowing the elements of visual literacy or visual language such as line, point, surface, color, and volume.

1-6 research methods:

library, comparative and analysis of existing works.

1-7 keywords:

visual literacy, text, imagination, educational imagery, society and individual, culture, social communication

Chapter Two:

What is visualization?

And the impact of visual literacy on popular culture

Introduction:

The content of an educational book includes definitions of theories, principles, facts, activities, or messages that are presented to the audience in the form of writing or images. Using images to convey educational concepts has a long history. The ancient Egyptians were the first nation to use writing and images to convey messages. Hieroglyphic lines were actually a type of visual line. Buddhist monks and church fathers were the first educators who used images to express historical and religious issues in churches or temples. Before the advent of Islam, Mani, one of the religious leaders of ancient Iran, realized the importance of painting in understanding religious and social issues. Pestalzzi, a European educator, was the first to emphasize the use of images in textbooks to motivate children. Image is the expression of topics, concepts, descriptions, communication, values, quantity or quality of objects and characters in two or three dimensions. Images may be included in textbooks in the form of pictures, drawings, maps, charts, tables, diagrams, and clips.

The art of illustration refers to the selection and use of explanatory and descriptive images to express concepts. In illustration, painters, photographers, graphic artists, illustrators, psychologists, authors, teachers, subject specialists, and art directors may work together, sometimes in groups of two or three, so that they can convey a message to the audience effectively. The art of illustration is subject to certain principles and criteria. Illustrators' awareness of these criteria helps to improve the quality of educational images.

Image expression without creativity will be mechanical and non-lasting The viewer should see elegance and innovation in the image of intelligence. The emergence of creativity in the image strengthens the divergent in the viewer. The creativity of the image does not only reflect the text, but also allows the reader to freely use his imagination and creativity when communicating with words and images. The imaginativeness of the images can be a factor in the emergence of creativity and talent in children. Images that have a motivational aspect can encourage the child to actively participate in substituting mental images or ideas. Imaginary images not only do not limit the child's mind, but also encourage the expansion of his mind and imagination.

Imaginary images provide him with the possibility of imagining the presence of the child in various situations full of thoughts and discovering and following phenomena. Obviously, one should be careful in using the element of fantasy in scientific subjects. The interaction between the illustrator and the author is a necessity in this regard, and also the images should create motivation and questions in the reader, so that his mind is activated when he sees the images and his interest in discovery is awakened in him. The beginning of educational books according to the type of book, along with various and related images, is effective in stimulating the curiosity of the learners. In illustrating for children, first of all, attention should be paid to the design close to their minds. Then he presented more complex and diverse images. Image variety is important in educational books. Because educational books should be able to strengthen the artistic taste in students in different parts of the country. Paying attention to various methods of illustration, for example, a humorous look at the picture can increase the child-friendliness and fun of educational books and increase its educational load. The use of small characters such as animals and funny pictures or flowers is necessary to relieve fatigue and strengthen the artistic taste and imagination in primary school audiences.