Formulation of strategy based on SWOT and network analysis process (ANP) case study of Kish Investors and Entrepreneurs Association

Number of pages: 169 File Format: word File Code: 30334
Year: 2014 University Degree: Master's degree Category: Management
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  • Summary of Formulation of strategy based on SWOT and network analysis process (ANP) case study of Kish Investors and Entrepreneurs Association

    Master's Thesis in the field: Executive Management

    Strategy: Strategic

    Abstract:

    Identifying the existing problems and problems of organizations from an internal and external point of view, which ultimately leads to the discovery and explanation of internal strengths and weaknesses and external opportunities and threats, is part of the strategic planning process. One of the tools that is used in the strategy formulation stage to analyze internal and external strategic issues is SWOT analysis, which is able to summarize the most important internal and external factors that can affect the future of an organization. The main goal of the current research was to formulate the strategy of Kish Investors and Entrepreneurs Association based on SWOT analysis and using fuzzy network analysis (ANP) process. The descriptive research method is a survey and is practical in terms of purpose. The data collection tool was a questionnaire and the method of data collection was a combination of library and field, and the statistical population of this research included 15 investors and managers of governmental institutions governing Kish, and experts including the board of trustees, as well as members of the Kish Investors and Entrepreneurs Association, and questionnaires were distributed to this number. The results of the analysis using the FANP approach showed that the ranking of the association's strategies in explaining the internal strengths and weaknesses and the external opportunities and threats were, respectively, the strategies of the strengths and opportunities, strengths and threats, weaknesses and opportunities, weaknesses and threats. In this regard, according to the ranking obtained, effective solutions should be devised and applied to strengthen and adjust the strategies by the association's stakeholders.

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    List:

    Table of Contents

    Title

    Abstract 1

    Chapter 1 - Research Overview

    1-1- Introduction. 3

    1-2- statement of the problem. 3

    1-3- Importance and necessity. 4

    1-4- research objectives. 6

    1-4-1- the main goal. 6

    1-4-2- sub-goals. 6

    1-5- Research questions. 6

    1-6- Research area. 7

    1-7- Definition of words and terms. 7

    Chapter Two - An overview of the conducted research

    2-1- Introduction. 10

    2-1-1- Strategic planning. 11

    2-1-2- Strategic planning and management process. 13

    2-1-3- Long-term planning, comprehensive planning and strategic planning. 15

    2-1-4- SWOT analysis. 17

        1- Definitions of strengths and weaknesses, opportunities and threats. 18

        2- Rules governing SWOT strategies. 18

        3- Application of SWOT analysis at the level of countries 19

    2-1-5- Some strategic planning models and approaches. 20

    1- Comprehensive planning process. 20

        2- Industrial strategy model. 21

        3- Developing and determining the appropriate strategy. 22

    4- Phillips model. 24

    5- Wright model. 25

    6- Freeman model or stakeholders. 27

    7- Competitive analysis model. 28

        8- Hill model. 29

        9- Harvard policy model. 30

        10- Strategic planning systems. 31

        11- Strategic planning as a template for innovation. 31

        12- Logical addition. 32

        13- Strategic negotiations. 32

        14- Strategic issues management model. 33

        15- Chaffee strategy model. 33

        16- Fred R. David model. 34

    2-1-6- typology of strategies 43

    2-1-6-1- Types of strategies according to Miles Vasno. 43

    2-1-6-2- Types of strategies in terms of "person". R. David ».44

     

     

    2-1-6-3- strategies of public sector organizations from Rubin's point of view. 49

    2-1-6-4- Consider all kinds of strategies. 50

    2-1-6-5-types of Mintzberg and Waters strategy. 51

    2-1-6-6- Gould and Campbell's methods and strategies. 53

    2-2- History of conducted researches and studies. 54

    2-2-1- History of domestic researches and studies. 54

    2-2-2- History of foreign researches and studies. 58

    2-2-3- Summary of similar studies and researches. 64

    2-3- Kish Investors and Entrepreneurs Association. 68

    2-4- Prospects of Kish Investors and Entrepreneurs Association. 69

    Chapter Three - Research Method

    3-1- Introduction. 72

    3-2- Research method. 72

    3-3- Statistical population. 72

    3-4- Data collection tool 72

    3-5- Data and information analysis method. 73

    3-5-1- Fuzzy network analysis process (ANP). 74

    3-5-2- SWOT matrix of Kish Investment and Entrepreneurship Association. 73

    Chapter Four - Results

    4-1- Introduction. 82

    4-2- Details of respondents. 83

    4-2-1- Descriptive study of the statistical sample according to the gender variable. 83

    4-2-2- Descriptive study of the statistical sample according to the marital variable. 84

    4-2-3- Descriptive study of the statistical sample according to the age variable. 85

    4-2-4- Descriptive study of the statistical sample according to the variable of education level. 86

    4-3- FANP approach in analyzing SWOT strategies of Kish Investment and Entrepreneurship Association. 87

    4-3-1- The steps of obtaining the weight of components by fuzzy network analysis (FANP). 88

    4-3-2- FANP approach in O strategy S. 95

    4-3-3- FANP approach in T strategy S. 98

    4-3-4- FANP approach in O strategy W. 100

    4-3-5- FANP approach in WT strategy. 103

    Chapter Five - Discussion and Conclusion

    5-1- Introduction. 108

    5-2- According to the main problem of the research, the following questions were raised: 108

    5-3- Findings 113

    5-4-108

    5-2- According to the main problem of the research, the following questions were raised: 108

    5-3- Findings 113

    5-4- Discussion. 122

    5-5- Practical suggestions. 124

    5-6- Suggestions for future research 127

    List of sources

    Persian sources. 130

    Non-Persian sources. 132

    Appendices

    Appendix number one - questionnaire. 137

    English abstract 151

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Formulation of strategy based on SWOT and network analysis process (ANP) case study of Kish Investors and Entrepreneurs Association